The Gallery

An insight into the life of Helle Frederiksen through the lense of a camera. This Gallery page contains a collection of race, lifestyle, corporate and media images, along with a direct feed from Helle’s Instagram account.

Instagram

Just over 21km banked today 🏃🏼‍♀️ With less than 5 weeks until I take on my 3rd full-distance IRONMAN, is it too early to get the pre-race excitement? 🤷🏼‍♀️ ☺️ 🙂
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#triathlon #ironmantriathlon #worldchampion #befierce #swimbikerun #triathlontraining #triathlete #running #santiniwomen #trekbikes #ridebontrager #nuunlife #puorilife #proudlysupported

It was “new kit” Sunday. 184km banked. A devoted husband hanging onto my wheel and some fun behind-the-scenes in my Insta Stories. All-in-all a good Sunday 👌🏼🚴🏼‍♀️
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Full-custom cycling kit by @santini_cycling #triathlon #cycling #worldchampion #befierce #swimbikerun #triathlontraining #womeninsport #santiniwomen #trekbikes #ridebontrager #puorilife #nuunlife #garminfitness #proudlysupported

Now it’s me seeking some advice from you ☺️ The carbon plate future of running soles is upon us. It seems the fastest running shoes out there are now moving towards a carbon inner of the sole. I’m keen to be in the best equipment and I’m currently testing the HOKA One One Carbon X and the Nike Vaporfly 4%. This is where you lot come in, what’s your experience if you are a user? If you don’t use them can you tag someone who could give me their opinion? 🙏🏼 I know it’s often personal but I’ll appreciate all the input I can get 🤓👍🏼🏃🏼‍♀️
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#triathlon #ironmantriathlon #worldchampion #befierce #swimbikerun #triathlontraining #triathlete #running #runningmotivation #runninglife #santiniwomen #trekbikes #ridebontrager #nuunlife #puorilife #proudlysupported

Do you check the surface of your tyres or tubulars on race morning? If not here’s a little tip that may just save you a puncture. It can be so easy to forget that in order to get our bikes into transition we may roll it across the car park, we may ride from the hotel, however the bike gets onto the rack, there’s a chance that a piece of debris could have been picked up on route. Spin the wheels slowly, check the tyre surface and then head to the swim start with confidence all is in order 💁🏼‍♀️🙂👊🏼
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I race on Continental Competition Pro Ltd 25mm Tubulars #triathlon #triathlontraining #worldchampion #befierce #swimbikerun #cycling #triathlete #triathlonlife #santiniwomen #trekbikes #ridebontrager #nuunlife #puorilife #proudlysupported 📸 : @jgronnemark

If we don’t work hard, we will not succeed. If we don’t commit 100%, we can never say we did our best 🏃🏼‍♀️
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#triathlon #triathlontraining #worldchampion #befierce #swimbikerun #triathlete #running #runningmotivation #runninggirl #triathlonlife #santiniwomen #trekbikes #ridebontrager #nuunlife #puorilife #proudlysupported

It’s #HotTopic in focus...this time it’s Treadmill Running. Today was another treadmill run in the bank. It’s been no secret that the treadmill has been an integrated part of my training as a triathlete. I’ve run entire weeks of running on a treadmill. My longest runs can be 90 minutes. I conduct many of my fast run sessions on a treadmill. I’ve used a treadmill to help me overcome injury, prevent injury and stay consistent. Just like a running track, a treadmill is a protected environment with limited disruption on our ability to hold a given pace. If you are a person who trains with target paces for your fast running intervals, don’t rule out the benefit of a treadmill session. I’m not saying one should exclusively run on a treadmill, but there are many benefits to treadmill running beyond just how efficient it is to get a run in the bank (especially if you own one). Often many don’t have the best running options outside the door or the weather makes running outside miserable and risky, it’s here where a treadmill holds great benefit. On top of that I often hear people complain that a treadmill is just “boring” and “is it really effective?”. I’d recommend that you view the treadmill as a brilliant tool that can help boost our running. It’s a training tool used by world-class runners and triathletes. One of my favourite sessions on a treadmill is a long tempo run where I have to sit on a specific pace for anything from 40 - 60 minutes. 60 minutes at 3’50” per km within a big training block is my favourite session (in a psychotic way) as it tells me that I’m ready for racing 🏃🏼‍♀️💪🏼😊
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This sessions is run on a #lifefitness Integrity #treadmill with a Discover SE3 HD Console #triathlon #ironman #running #worldchampion #befierce #swimbikerun #womeninsport #santiniwomen #trekbikes #ridebontrager #nuunlife #garminfitness #proudlysupported

Nothing beats the feeling of a big race on home soil. My focus, commitment and objective is set. The next race on my racing schedule is IRONMAN Copenhagen 🙌🏼 And I’m all-in. How this event has lifted the sport of triathlon in Denmark has been amazing to witness. It’s always been a race where I have wanted to be more than just a spectator. It’s a race in my countries capital and this year it’s a female only professional field. My desire to race this event has never been bigger ❤️ The build towards IRONMAN Copenhagen has long began 🇩🇰 🏊🏼‍♀️ 🚴🏼‍♀️ 🏃🏼‍♀️
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📸 : @jgronnemark #triathlon #ironmantriathlon #worldchampion #befierce #swimbikerun #triathlontraining #santiniwomen #trekbikes #ridebontrager #nuunlife #puorilife #proudlysupported

A race is a race, whether it’s 3 retiree’s cruising in their kayaks, or the world’s best triathletes. Visualizing an imaginary finish line is always fun 🤣 🏊🏼‍♀️ 🚣🏼‍♂️
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#triathlon #ironman #worldchampion #befierce #swimbikerun #triathlontraining #swimming #openwater #womeninsport #santiniwomen #nuunlife #garminfitness #proudlysupported

To every athlete racing IRONMAN Nice and IRONMAN Frankfurt, be safe out there. The heat is something you all should take seriously. Fast times, personal bests and absolute physical exertion should be a very distance thought when planning your race approach for tomorrow. The forecast is extreme and the need to respect that is bigger than ever. My advice would be to acknowledge that tomorrow is not the day for personal records and that the accomplishment of getting to the finish line is amplified more than ever given the heat. Be smart and prioritize controlling body temperature over anything. You can do this by managing your effort and cooling/shading yourself as best as possible. Take special attention to not raise your core temperature too much when swimming, just because you are in the water and it might feel refreshing, you will already be increasing your core temperature if you don’t manage your effort and respect the heat. If you’re racing and have last minute questions that can put your mind at ease, just write below. •
This picture was taken back in 2016. It was after a long ride where I was supposed to hit some high watts. The heat and humidity meant I couldn’t access the power. I learnt a lot from that ride.
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#triathlon #ironman #cycling #worldchampion #befierce #swimbikerun #triathlontraining #womeninsport

Today’s #HotTopic in focus...Prehydration. There is so much talk about hydration in general but seemingly so little talk about Prehydration. “75% of people live their lives chronically dehydrated.” This is a fact. So here’s some insight that I feel is important to share. Hydrating is often misconceived as just drink a lot of water and you’ll be hydrated. What you are actually doing by only taking in water is diluting your electrolyte stores in the body. In relation to physical activity of any kind, especially training and racing where you sweat excessively, it is so important that we start out with our electrolyte stores at their fullest. This is where “Prehydration” comes in, preliminary hydration before any physical activity, training or race gets underway. Electrolytes are essential for the body. They are minerals that are always in use. It doesn’t matter if we are sleeping or exercising, our body makes use of electrolytes just to function. I drink on average around 1.5 - 2 liters of electrolytes a day and that’s outside of training. My intake will increase in hotter climates or altitude, and when my training volume is high. Don’t just leave electrolyte intake for when you are active, if you do, there is a very big chance you will start out in a deficit. My advice is to make the consumption of electrolytes an integrated part of your active life. There are many electrolyte brands on the market. Not all electrolyte products are the same. I’ve been a customer of Nuun ever since 2013 and in 2019 I am officially supplied by Nuun. I’m very happy about this because I purchased and consumed 150 Nuun tablets during my 3 weeks in Kona last year 😅 #nuunlife #stayhydrated 📸 : @jgronnemark

Celebrate the small victories 🙌🏼 Now this is what I call hydrating while aero 💦🚴🏼‍♀️ Every second counts so make sure you have a race day setup optimized for performance 👌🏼
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📸 : @jgronnemark #triathlon #ironman #cycling #worldchampion #befierce #swimbikerun #triathlontraining #womeninsport #santiniwomen #trekbikes #ridebontrager #puorilife #nuunlife #garminfitness #proudlysupported

You know what, 4th was not the result I had prepared for but as they say, life goes on and I consider myself extremely fortunate to live the life I do. So I’d be ungrateful not to smile, eat some Sushi and push ahead 😌 Now into my 11th year as a professional, I’m still amazed by the volume of learning that continues to come from racing. Reflecting upon yesterday’s performance and it’s easy to see how I would have done things differently. But that’s racing, you’ve got to take your chances and make good decisions along the way. Onwards we go.
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#triathlon #ironman #worldchampion #befierce #swimbikerun #womeninsport #santiniwomen #trekbikes #ridebontrager #nuunlife #garminfitness #proudlysupported

Racing & Lifestyle

Nike Sportswear Shoot - Photo: Bob Foy

Hy-Vee 5150 Championships - 2014

Boulder Peak 5150 - 2014

IRONMAN 70.3 Lanzarote - 2014

ETU European Championships - 2014

IRONMAN 70.3 World Championships - Lead Swim Group

Challenge Bahrain 2014 - Photo: Stephen Pond/Getty Images

Nike Lifestyle Shoot 2013 - Photo: Bob Foy

Challenge Bahrain 2014

IRONMAN 70.3 San Juan - 2014

Prego Eyewear Catalogue Shoot

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Corporate & Media

Triathlete Magazine Italy

Sailfish Wetsuits Website

Triathlete Magazine Cover - Spring 2014

Løbemagasinet Scandinavia

Maxim Nutrition Packaging

Maxim Nutrition Packaging

Dagbladet Newspaper Denmark

Triatleten Magazine Cover

Prego Eyewear Catalogue

Copenhagen Sport Cover

Danish Sport Magazine

Are you media and require imagery? Get in touch.

Should you be from a media company and require imagery of Helle please do get in touch.