The Gallery

An insight into the life of Helle Frederiksen through the lense of a camera. This Gallery page contains a collection of race, lifestyle, corporate and media images, along with a direct feed from Helle’s Instagram account.

Instagram

As I wrote some weeks ago, leading into the 2018 IRONMAN World Championships in Kona, I purchased and consumed 150 Nuun Hydration tablets, all in a bid to stay hydrated. I’m now working directly with Nuun and as part of my commitment to our partnership, I will publish a number of education posts that focus on the topic of hydration. The goal is simple, it’s not to sell you @nuunhydration, it’s to raise your awareness on the importance of hydration and electrolyte consumption. Here comes Post No. 1 😊 Hydration when swimming, should you do it, is it necessary, what do I think?
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Many think that we don’t sweat when we are swimming. This is not the case, we do sweat when we swim. If we’re working hard and the water is warm, we’ll be sweating more. Just like when we train at higher intensity on land, we sweat more. In the water it’s no different. Contained in our sweat is sodium, potassium, chloride, magnesium and calcium, these are all electrolytes that need to be replenished when lost. If we are not replenishing what we loose, our chance of under performance dramatically increases. Fluid balance, muscle contraction and neural activity, are all effected by the electrolytes in our body. So for this reason my advice is to hydrate when swimming, not only with water but with electrolytes. As an additional tip, if you swim early in the morning remember that we loose electrolytes during our sleep and we can often wake up not optimally hydrated.
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#triathlon #ironmantriathlon #worldchampion #befierce #swimbikerun #triathlontraining #triathlete #swimming #triathlonmotivation #santiniwomen #trekbikes #ridebontrager #nuunlife #puorilife #proudlysupported

It’s race week...of a different kind. KMD IRONMAN Copenhagen race week is here. It’s a race that I dreamt of lining up for, but it wasn’t to be. Whilst I wish I was heading for the start line as a competitor, I’ll now put my focus and energy on the opportunity to be the best supporter I can be. I’ll be on the ground in and around the Copenhagen race venue from Friday to Monday. I’d love to meet as many of you as possible. If you see me, please don’t be afraid to stop me for a chat. If you want to come and find me, here’s the official appointments on my schedule so far 😊
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Friday 3:00PM - 4:30PM, Meet me at the Santini Booth at the Expo. Come say “Hi”, ask me any training or racing questions, grab a signature card or just come for a casual chat 🙂
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Saturday 10:00AM - 11:00AM, Women For Tri Brunch with Paola Santini. We’ll be talking all things training and race apparel. This will be an intimate discussion where we share our knowledge with those in the audience 🏊🏼‍♀️🚴🏼‍♀️🏃🏼‍♀️
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Sunday 6:40AM - I’ll be at the swim start with the IRONMAN team to help get the race underway 🙌🏼
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Sunday 2:45PM - Join me at the finish line where I will be receiving a special finish line presentation, farewell and interview conducted by Till Schenk and the IRONMAN team. I’d love to see you there ❤️
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Now that my head is not in race mode, there’s more time to interact and be a fan of the race 😊 I may not be toeing the start line but this weekend will be special for me just as it will for everyone racing and supporting. See you soon, H

I tried to teach Ben the right way to TRX 🦸‍♀️ By the time I was done talking he’d gone for a shower 🤣 Would you like me to make specific core training videos for you? If so, let me know in the comments what you want 👇🏼 🙌🏼
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#triathlon #ironmantriathlon #worldchampion #befierce #swimbikerun #triathlontraining #triathlete #swimming #triathlonmotivation #santiniwomen #trekbikes #ridebontrager #nuunlife #puorilife #proudlysupported

#HotTopic - “Will Helle be a coach?” 🧐

A lot of questions and positivity has come across in relation to myself and coaching. I appreciate all the kind words. To answer some of those questions - I do actively coach and yes, I will coach more. There is no plan to stop educating, mentoring and coaching. I won’t be creating a mass athlete, one plan fits all coaching company. This isn’t me. My passion for coaching is centred around human improvement and performance. I have coached for 11 years now 😱, both elite and ambitious amateurs, and I really enjoy it. It’s a pleasure to help hard working athletes realize their potential and to guide ambitious amateurs in balancing family, work, life and training. These are my desired clients within coaching.

In general, if you want to be better, it doesn’t matter if you are a beginner, partly experienced or a professional, keep things simple, don’t clutter your training with fluff. Find balance between the hard workouts, the basic work and the recovery. If you are a true beginner, a brilliant first step is to get structure, routine and purpose to your training. I would say, as a beginner, you don’t necessarily need a coach, you more need some trusted resources and a “learn by doing” approach. Consult with friends, colleagues and those online who do the sport. There’s so much to be learnt from our own mistakes, so don’t be too afraid of making mistakes. At least in the beginning 😉 If you are someone who really wants to make it in Triathlon as a professional, be prepared to surround yourself with athletes who are better than you. Throw yourself into the deep end and find a training environment that will push you often.
I’ve never really thought about the reasons why I love coaching...I think it’s because I have a lot to give and I get a kick out of improving someone’s performance to a level beyond ordinary. A coach will get the best out of you if they know who you are and what drives you. Most inquiries for real coaching have my interest 👍🏼🏊🏼‍♀️🚴🏼‍♀️🏃🏼‍♀️🙌🏼 / 📸 : @jgronnemark

“Unreal...crazy...goosebumps...” just some of my reactions to such a warming response, having announced my retirement from racing. Thank you for taking the time to write, to call and to express the impact I have had on you or those around you. Much of my immediate focus turns towards you as my followers. I feel I have so much to give of myself and I‘m motivated to continue be a good mentor, consultant and specialist, both virtually and in person. It’s a waste if I don’t pass on what I know. Don’t go anywhere, because I’m not. Have a great weekend, H x •
New IGTV video on champagne popping and thoughts during retirement announcement is now available 🍾🤗
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#triathlon #ironmantriathlon #worldchampion #befierce #swimbikerun #triathlontraining #triathlete #swimming #triathlonmotivation #santiniwomen #trekbikes #ridebontrager #nuunlife #puorilife #proudlysupported

#ThrowbackThursday Now here’s a challenge for you 😉 I posted this video all the way back in January 2014. How many of you can do this? 🤗 If you can, I want to see it 😁 🏊🏼‍♀️🥤
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#triathlon #ironmantriathlon #worldchampion #befierce #swimbikerun #triathlontraining #triathlete #swimming #triathlonmotivation #santiniwomen #trekbikes #ridebontrager #nuunlife #puorilife #proudlysupported

Open water familiarization 🏊🏼‍♀️🌊 There’s a couple of ways to get yourself comfortable in the open water. One way is to push yourself in training, both in the pool and in the open water. We don’t improve our tolerance to high intensity if we don’t train it. Press the cardiovascular system so you become familiar with that feeling of a higher heart-rate, muscle fatigue etc. so when it occurs on race day it’s not unfamiliar to you 💪🏼👍🏼
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#triathlon #ironmantriathlon #worldchampion #befierce #swimbikerun #triathlontraining #triathlete #swimming #openwaterswimming #triathlonmotivation #santiniwomen #trekbikes #ridebontrager #nuunlife #puorilife #proudlysupported

Riding into a big IRONMAN weekend 😬 6 hours of riding, 2.5 hours of running, 4km of swimming and a core session 😅 I’m not quite sure how I feel about it but I can tell you I’m horizontal on the couch preparing for it 🙈🚴🏼‍♀️🏃🏼‍♀️🏊🏼‍♀️
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#triathlon #cycling #worldchampion #befierce #swimbikerun #triathlontraining #womeninsport #santiniwomen #trekbikes #ridebontrager #puorilife #nuunlife #garminfitness #proudlysupported

Racing & Lifestyle

Nike Lifestyle Shoot 2013 - Photo: Bob Foy

Challenge Bahrain 2014

Boulder Peak 5150 - 2014

ETU European Championships - 2014

IRONMAN 70.3 World Championships - Lead Swim Group

IRONMAN 70.3 San Juan - 2014

IRONMAN 70.3 Lanzarote - 2014

Nike Sportswear Shoot - Photo: Bob Foy

Challenge Bahrain 2014 - Photo: Stephen Pond/Getty Images

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Hy-Vee 5150 Championships - 2014

Prego Eyewear Catalogue Shoot

Corporate & Media

Sailfish Wetsuits Website

Triathlete Magazine Cover - Spring 2014

Triathlete Magazine Italy

Maxim Nutrition Packaging

Maxim Nutrition Packaging

Prego Eyewear Catalogue

Triatleten Magazine Cover

Løbemagasinet Scandinavia

Copenhagen Sport Cover

Danish Sport Magazine

Dagbladet Newspaper Denmark

Are you media and require imagery? Get in touch.

Should you be from a media company and require imagery of Helle please do get in touch.