My thoughts. My opinion & My reflections.

Just Helle and her open mind.

Riding Trek and Bontrager towards first Kona attempt

Press Release: As the New Year is upon us, Danish professional triathlete Helle Frederiksen enters the 2018 season with new focuses and a new partnership with bicycle industry leaders, Trek Bicycle Corporation. Focus on IRONMAN and Kona Standing as an IRONMAN rookie,...

Through the lens; committing to racing at your best

An educational photo series captured by Danish Sports Photographer, Jesper Grønnemark with words by Helle Frederiksen. To be our best and to race at our best we need to recognize the things that help us perform. This photo series captures my environment that, as a...

Overcoming challenges for a stronger version of you

It’s been a period spanning 18-months. 18 long, career changing months, but now, having dealt with chronic knee and leg injuries for what has no doubt been the darkest days of my eight year professional triathlon career, it’s time for me shed light on my story. A...

Voices – More voices are better than none

A personal 'note' to professional athletes globally... "Coming together is a beginning. Keeping together is progress. Working together is success" - Henry Ford Earlier this week Jodie Swallow, in her words, put forward and published her motivation for helping start...

‘The Dash’ by Bragi

‘The Dash’ by Bragi, in my eyes is one of the most innovative and yet necessary pieces of audio equipment in modern times. I believe this has the potential to change how we listen to music and get performance data, all whilst training. I am so proud to play an active part in such an amazing project.

A fall, likely to be one of the hardest

I swim, I bike, I run. I do this because I love it. When a medical professional tells me I can’t, it hurts. A lot. No matter how many times we fall, we can never quite relate to how hard it actually is to fall, until we fall again. I have just been diagnosed with...

What I eat and my approach to food…

So following on from yesterdays blog this post now covers what I eat and how I approach nutrition whilst my career is high performance sport. My approach to nutrition and food is very simple, I base everything around intaking macro nutrients: Carbohydrates, Proteins...

How I train and what I eat…

The question that seems to interest a lot of people, so why not write about it? First of all before I go any further, can I just have a moan?…I am tired. I can't moan to Ben because he often tells me to suck it up and I can't moan to Joel because he just smiles as if...

Never Give Up – A film by John Hicks

Never Give Up, filmed by award winning director of photography and film John Hicks, beautifully portrays my outlook on life through a combination of powerful/well thought of scenes, epic landscapes and perfectly composed music. I personally narrate the film aiming to...

Never Give Up: The Film – What is it?

So for sometime now there has been some very dedicated people putting the finishing touches to a film production that started back in January. It puts a huge smile on my face to say that tomorrow we will release a very special, short artistic film called Never Give...

Ironman 70.3 San Juan – Why did I win?

I have to say last weekends result surprised me a little, not so much that I actually won more so the way in which I won. I think it surprised a lot of people. I would be wrong to say I didn’t think I could win San Juan; I did, although the thought was a little...

New beginnings and new opportunities

New beginnings and new opportunitiesFor the 2013 triathlon season I have made the decision to opt out of the Team Danmark funding system.Triathlon is booming and opportunities are out there. I need a set up that allows me to be a part of this fantastic development. I...

Breasts and bum don’t make me world class

A couple of days ago, I posted this image...It created quite a fuss and it even made the Danish media, featured on sporten.dk. What really has interested me since posting the image, is the response, the varied reaction to the image. This response has really provided...

Lance: My FINAL thoughts.

Just under 12 months ago I wrote my thoughts on a certain Mr. Armstrong entering the world of triathlon. I was excited to follow his progress and the impact it would have on our sport. He was an inspiration to many at that time, including myself.Now I have no respect...

Nike – Reassuring beliefs

What a way to start my Christmas celebrations by announcing Nike as a continued sponsor in 2013. Having signed an initial two year contract back in 2010, Nike will remain a major partner to my career as a professional triathlete in both 2013 and 2014.Like most of us I...

Triathletes train as triathletes NOT swimmers!!

So this past weekend I started my 'Better Swimmer' initiative, a two part swim program for 16 persons, split over two weekends. I chose to split the swimmers into four separate groups. My purpose for doing this was so that I could keep the training extremely personal,...

Kona, Kids and Investment…

Well we are now in September and yet again the race season is almost done. Not mine, but I am sure many of yours is. My 2012 year was all about qualifying for the Olympics and achieving my best result. I hadn’t really planned much beyond this. Despite achieving...

Realizing a dream…(Pt. 1)

”To realize a dream we need to overcome nightmares”As we now get ever closer to the 4th August, I am very close to realizing my childhood dream of competing in the Olympic games. As the foreword states, to realize a dream we need to overcome nightmares. This blog...

Nothing complicated, just business.

The season is finally under way and WOW I am happy it is. After many months of hard work through the winter, it is often the case that getting the first race in the bank successfully provides such a relief and sense of satisfaction.I have been based down in Noosa,...

A 4 month reflection

Whilst now sitting on my flight from Lanzarote to Denmark I had time to reflect, time to summarise my past 4 months stay based at Europe’s Biggest Playground – Club La Santa.Why Europe’s biggest playground? Well Club La Santa is just this; Europe’s biggest playground...

Wear it. Mount it. Love it. Welcome GoPro.

I am happy to announce GoPro as an official partner for 2012. Using GoPro HD products/video technology will allow me to analyse areas of my training and performance that have been unexplored previously. GoPro will allow the work and co-operation with my overseas...

The LANCE effect…

Now since Sunday evening the triathlon community has exploded into a frenzy of joy, celebration, anger, disbelief, excitement you name it, it was felt about the sport of triathlon. Why? Because Lance Armstrong yet again defied almost everyone's expectation at Ironman...

Discipline, Belief and Self Control

It has been a little while since I have really sat down and got my head on an ‘educational’ blog post. I enjoy writing these blogs as it is, from similar blogs, I learn.I have learnt many things during my months down here at Club La Santa. Importantly I have gained a...

Reynolds Cycling 2012

I am very pleased to announce my continued work alongside Reynolds Cycling in 2012. I have been working with Reynolds since the middle of 2010. They are undoubtedly a worldwide leader, innovative in design and production of high performance carbon fibre bicycle...

Winter update

So it has been some time since my last blog entry. I am very happy to write that I have settled in well on my winter home of Club La Santa, Lanzarote. As many of you would have seen through my Facebook page, the weather here is great. It allows me to train unhindered...

New season, New start, New approaches

"A person/human being eminently skilled in something, as an occupation, art, or science is often referred to as a master." A strong word? Yes. A fitting word? Undoubtedly. I have recently made the decision to leave my long standing coach Michael Krüger. The decision...

Europe’s Biggest Playground…

So as you may have already read I recently announced Club La Santa, Europe's leading sports resort, as my new sponsors for 2011/2012 beyond. So what does this mean? Of course I am not going to go into the specifics, as is the case with any sponsorship agreement, but I...

Sushi, Rice and Fried Frogs…ASIA

So after over 15 days away from home it is finally nice to be back in Denmark. I am a little bit late with this latest blog entry and it is simply because I have needed to get over the jet lag. Thankfully I can now say I have fully recovered from the travel and I am...

Beijing WCS…or lack of.

Hhhhhmmmmm Beijing…to be honest I have already forgotten about the race (or lack of) so not really so much I can fill you in on. I can say that I was extremely frustrated and annoyed to not fully get into the race. There were 1 or 2 factors that lead to my DNF but...

CycleFit.de Official Sponsorship

I am very proud to announce a newly formed sponsorship with CycleFit.de. The sponsorship which will run until the end of 2012 will allow me access to CycleFit.de's exclusive fitting service along with MotionLogic Insoles. Company founder Lloyd Thomas has created a...

A step forward and a step on the podium

This past weekend saw me racing in the beautiful town of Karlovy Vary, Czech Republic. I had chosen to race this European Cup event as part of a consistent training block. All in preparation for Beijing and Yokohama WCS. I made the short flight over from Copenhagen,...

DNF such a positive experience…how?!

Going all the way back to the beginning of July ITU World Cup Edmonton was a little disappointing. I went to Edmonton hoping for a big result. Those horrendous blisters, suffered in the Europeans, had healed well but I was still only able to manage an 8th place...

HF Triathlon – My Very Own Coaching Company

I am very proud to announce the launch of my newly founded triathlon coaching company - HF Triathlon. The company has been in production for the past 9 months and to now finally unveil it to the public is a very proud moment for me. I have established the company to...

Training for Triathlon – Part 3

As many of you, like myself, are deep into your race season I thought it was appropriate for this next article to be based on 'Getting ready for race day'. Whether you are a race day expert, complete novice or a soon to be Challenge Copenhagen finisher this article...

Training for Triathlon – Part 2

This next part in 'Training for Triathlon' I am going to cover the topic of 'Speed'. Speed is one of the most important elements combining in success. It is common knowledge that without speed racing almost becomes participating. In this article I will try to...

To be or not to be that was the question…

Sorry for the delay on this latest blog entry things have been a little bit busy since arriving back in Denmark from Spain. The delay in publishing this latest post has enabled me to really reflect on my race and the result. Had I written this post within 24 hours of...

Training for Triathlon – Part 1

Ok so as promised here is my blog entry on open water specific swim training. I will now over the coming weeks conduct a series of articles titled ‘Training for Triathlon’. This entry will be part 1 in that series. During the last part in the series I will announce...

I am not a Time Trial specialist!!

So as I wrote in my most recent blog post, this weekend was all about trying to regain the Danish Elite title. A puncture in 2010 forced me to retire from the race and also unwillingly give up my Danish Champion status (see month of defeats...for more details)....

No adaption = No progression

So while I am currently 10000 m up into the sky flying back to Copenhagen. I thought it was no better time to reflect on my 16th place finish yesterday in Madrid WCS.Going into Madrid I was very confident with my most recent block of training. I was able to take many...